DAM

Digital Asset Management (DAM) is a term that has been used to describe many types of information management systems. Our expertise does not address managing fixed assets like computers and printers used on a digital network, nor does it address managing investments or financial assets over a digital network.

What Otec Solutions does do is provide consultation, products, and supporting professional services that assist our clients with the challenges of:

1) Digital Asset Management (DAM) - organizing and managing individual digital files or assets and their associated metadata.

2) Media Asset Management (MAM) - organizing and managing multiple asset inter-relations as it relates to the creation of new content within digital production workflow processes.

3) Content Management (CMS) - Organize and manage the final content generated from Media Asset production cycles.

4) Securely share any of the above three areas or disciplines with approved users.

We live in a world where the value of digital assets will exceed fixed assets at most organizations in the foreseeable future. With this growing value comes the necessity to manage these assets to retain, leverage and increase their value while at the same time reducing the associated costs of organizing, managing, finding, re-using, re-purposing, and securely sharing them with approved users.

DAM systems separate individual asset elements from content format so that a single asset can be re-used or re-purposed in many ways quickly and easily. The value of a digital asset management system becomes apparent in the following example; you have a single asset such as a logo that appears in multiple communications such as brochures, presentations, documents, web pages, publications and product packaging. Where most organizations would have multiple copies of this asset or logo in many disparate locations making the management of them a significant challenge if not impossible, organizations using a DAM system benefit from automatic updating of the newly approved asset/logo in all associated workflows using that asset. The linking of a single approved digital asset master (DAM) to multiple workflows (MAM) has simplified management, guaranteed the use of the proper asset version, and eliminated disparate storage methods.

Digital Asset Management systems eliminate a multitude of problems regarding organizing assets, production workflows and the resulting final content generated.

The benefit of a DAM system to an organization's bottom line is the good news. As each company's solution is unique, the research and decision-making process can be complex. Choosing an experienced partner like Otec Solutions early in the process may be the most important decision impacting the speed and success of deployment, cost savings and business process improvements.